Fall Launch style guide
DESIGN GUIDELINES • ART DIRECTIONIn Fall 2023, Google unveiled five exciting products—Pixel 8, Pixel 8 Pro, Pixel Buds Pro, Pixel Watch 2 and Fitbit Charge 6. In order to ensure a cohesive and impactful brand presentation across all channels, we created a launch style guide that outlined the overarching launch strategy, messaging, and design principles. I drove the execution of the style guide and was part of the creative the team that contributed to the creation of hero visuals for both physical and online retail platforms.