Fitness but make it fashion. Fitbit Designer Collections featured accessory bands designed in collaboration with well-known names in fashion such as Brother Vellies, gorjana, Kim Shui and Victor Glemaud. I led the execution of the digital campaign and was actively involved in every step of the design process. My team and I kicked off each collection with the development of a creative strategy which informed the design and photo direction, social media strategy and activation proposals. I also drove the development of the landing page template—from creating wireframes to handing over final assets to developers.