GOOGLE FALL
2025 LAUNCH

ART DIRECTION • DESIGN

Fall 2025 was a monumental season for Google hardware, not only with the launch of the Pixel 10 series, Pixel Watch 4 and Pixel Buds 2 series, but also with a refresh of the Smart Home lineup consisting of the new Google Home Speaker, Nest Doorbell and Cameras. I played a major role in developing the hero visual direction and collaborated closely with internal and external teams—from physical and online retail creatives to Industrial Design and our 3D agency partner, Kühl & Hahn—to ensure consistent treatment and device accuracy across all renders. I also developed the design system and global toolkit that guided teams across channels on how to execute their marketing materials.

GOOGLE
PIXEL 9A

ART DIRECTION • DESIGN

For the launch of Pixel 9a, the visual strategy focused on showcasing the phone’s vibrant colors and sleek design. As lead art director, my key responsibility was to drive the visual direction for the hero visuals—developing the concept, pressure testing, providing 3D art direction, proofing prints and collaborating with cross-functional teams, including Industrial Design (ID) and our 3D agency partner, Kühl & Hahn, to ensure consistent treatment across all renders and alignment with ID’s vision for the product. I also led the creation of the design system and global toolkit to guide teams across channels on the proper use of the renders and the Gemini branding.

FITBIT PRODUCT
LAUNCHES

UI/UX • SOCIAL • MOTION DESIGN

Turning ten thousand steps into a worldwide phenomenon. I started at Fitbit in 2014 and contributed to launching over 25 devices globally—making Fitbit a household name and a permanent part of popular culture. Every launch came with a long list of marketing deliverables—creative strategies, design guidelines, product pages, digital assets, organic and paid social content, retail and event graphics, etc.—and I worked on almost every single touchpoint with the goal of making each launch bigger and more exciting than ever before.