seasonAL CAMPAIGNS

Fitbit for all seasons. Valentine’s Day, Mother’s Day, you name the holiday, I’ve done it. I led the art direction and design execution for numerous seasonal campaigns at Fitbit, playing a hands-on role in every creative phase from concept, execution and to delivery of final assets. I also drove the execution of Fitbit’s first ever Campaign Playbook for 2022—resulting in a streamlined creative process, a cohesive campaign for the entire year, and enormous time and resources saved for the marketing department.